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Zynga Focus on UK Real Money Gambling

Zynga Focus on UK Real Money Gambling

Since the start of the year Zynga’s stock has risen by 67%, the change in the company’s fortunes is the result of massive corporate restructuring and a long-term reinvention strategy which will see the company move into real-money gambling.

Zynga Focus on UK Real Money Gambling

With two new real money gambling websites Zynga is leaving the world of casual gaming behind.

Zynga is launching two big sites in the UK, Zynga Plus Poker and Zynga Plus Casino. The company recently announced a deal with bwin and is now in a position to being running real-money gambling operations.

However, Zynga faces a long process of repositioning itself. The company needs to market itself to a completely new set of customers.

Until now the company has been aimed at casual gamers with its colourful Facebook games. Now it has to attract an entirely different set of customers, those who are willing to regularly bet money.

Zynga’s successful games, such as FarmVille and CityVille, have been losing players at a fast rate, the company has already had to shut down CityVille 2. As it focuses more no real money gambling gamers Zynga is likely to have to discontinue a number of its casual games and completely restyle itself to the public eye.

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Raised close to London’s financial district, Ben has always found the world of business and money fascinating. While completing a degree in business studies Ben started writing for his university newspaper and hasn’t stopped since. Over the last decade Ben has gathered a wealth of experience writing about business and the financial markets and he is pleased to be able to share it with you here.

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