David Beckham is moving on with his life having retired from professional football. He has now signed on to help promote Las Vegas Sands’ casinos in Singapore and Macau. The company has said that it is hoping to capitalize on the star’s popularity in the region.Las Vegas Sands is the largest casino operator in Macau, the world’s epicenter of casino gambling. The deal may help Sands attract even more custom from mainland China where football is extremely popular but casinos and casino advertising are illegal.
Not many details of the partnership have been released and it is not known for how long it will continue.
Sands said that it will be using the Beckham brand in the dining and retail options at its casinos.
In a statement Michael Leven, the president and chief operating office of Sands, said the deal will help Sands as it continues to “aggressively explore opportunities to further expand our presence in Asia.”
Beckham has already done some work for the company, during the summer he went to Singapore and met about 60 children at a Sands casino there and last month he posed for photographs with 100 local children at the Venetian Macau.