Featured

Online Gambling Ads Aimed Incorrectly According to Brits

Online Gambling Ads Aimed Incorrectly According to Brits

IgnitionOne and ComRes, which is a polling firm, recently released a report called ‘Betting on Digital’.

This report showed that the majority of UK adults, in fact 79%, feel that online gambling is poorly marketed and also targeted at the incorrect audience.

"Online Gambling Advertisers, You're Doing It Wrong" say the Brits

According to research done by IgnitionOne, over 90% of British adults feel that online gambling is not marketed correctly and is targeted at the incorrect audience.

This research included 2,000 UK adults of which 604 are either active gamblers or have gambled in the past.

The report also revealed that the majority of participants felt the necessity for the large amount of advertising done by gambling companies.

As part of this survey, eleven marketers were also interviewed. There seems to be a clear consensus between the public and marketing agencies in that advertising of online gaming is vital for brand awareness as well as to drive traffic.

These marketers, however, expressed their preference to digital marketing with concerns regarding the high expense of TV advertising.

Of the 604 active gamblers or previous online gamblers, the majority expressed that they felt that both online marketing and TV advertising were of equal importance when it comes to influencing them as to which online casino to play at.

Other influencing factors included the quality of the product and 69% felt that the quality of the game was important, 73% of participants felt that the easy user experience was important while 65% felt that regular discounts was a big draw card.

According to the report, UK adults also felt that corporate responsibility is important and 45% of participants expressed their likeliness to place a bet with an online gambling site if the brand was also contributing to the education, treatment and research of gambling addiction.

Featured

Having written for both her school and university newspaper, Gemma is certainly not new to the world of journalism. A true fan of all things British, she loves to go out and find out what is going on across the UK. Gemma’s writing will keep you up-to-date with all the latest national news.

More in Featured

Big Time Journey Slot Collects Winnings Throughout Time

Big Time Journey Slot Collects Winnings Throughout Time

Rachel PhilipsAugust 25, 2015
£2.1M National Lottery Results for Wednesday August 12

£2.1M National Lottery Results for Wednesday August 12

Gemma MarksAugust 25, 2015
Woman Wins £51K Lottery Payout Using Ex-Partner’s Numbers

Woman Wins £51K Lottery Payout Using Ex-Partner’s Numbers

Gemma MarksAugust 24, 2015
Great Britain Advises Against Travelling to Tunisia

Great Britain Advises Against Travelling to Tunisia

Gemma MarksAugust 1, 2015
British Energy Companies To Slash Consumer Rates

British Energy Companies To Slash Consumer Rates

Ben ThomasJanuary 13, 2015
Gambling Act Enforcement Delayed by a Month

Gambling Act Enforcement Delayed by a Month

Gemma MarksOctober 1, 2014
Ladbrokes Adverts Banned Based on Irresponsible Attitudes

Ladbrokes Adverts Banned Based on Irresponsible Attitudes

Ben ThomasSeptember 18, 2014
32Red To Migrate Go Wild Casino Customers Following Database Purchase

32Red To Migrate Go Wild Casino Customers Following Database Purchase

Ben ThomasSeptember 11, 2014
London Casinos Receive New Security Systems From Eyevis UK

London Casinos Receive New Security Systems From Eyevis UK

Rachel PhilipsSeptember 5, 2014