The online sportsbook, Winner Sports, has launched a television campaign in the UK to coincide with the start of the 2013-14 English football season.
The new TV advert focuses on the sportsbook’s live betting function and will be shown on multiple channels such as Sky Sports, ESPN, Fox, BT Sports, Channel 4 and Dave UK. They will mainly be screened during showings of Barclays Premier League games and other football matches.
The advert features an excited punter winning a large bet on a football match while at the pub with his friends. The punter dances a victory jig in the pub which leads to confusion since he’s bet on a different match to the one being shown on the pub’s TV screen.
The Head of Sport at Winner Casino, Yoni Sidi, said, “We are very excited about launching our TV advert. We are sure people will love it. We are also happy for it to highlight our mobile capabilities. Mobile betting has become a real game changer in the market, and we are happy to have an excellent service that offers an easy-to-use experience while including the important in-play betting opportunities.”