The Dublin-based start-up, BragBet, has formed a partnership with Boylesports online so that users can place real-money sports bets.
Bragbet initially created a social betting platform for groups of friends to place virtual bets; however, it was always intended for users to eventually be able to place real-money sports bets.
CEO Phil Riordan said that the partnership with Boylesports will allow BragBet users to bet with real money and make gambling more social.
He said that the two companies together “will allow anyone to create a team, throw money in the team kitty and then enjoy some banter and a few bets while following their favourite sports online and on mobile.”
Each week a different person will be captain of the group and they will decide what to bet the kitty on, friends can then vote for or against ideas.
Boylesports online CEO, Keith O’Loughlin, said that the bookmaker thought that BragBet’s vision had potential as social gaming and gambling are “huge” growth areas.
He said that the two companies are “introducing a new kind of fun, interactive betting that will particularly appeal to the younger, digital native market who have grown up with social networking and expect a more entertaining experience.”