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Zynga to Focus on Social Gambling

Zynga to Focus on Social Gambling

Zynga’s CEO, Mark Pincus, has said that the company is not trying to break into the hardcore real-money gambling market, but will instead focus on creating social gambling games.

Zynga to Focus on Social Gambling

Rather than trying to conquer the hardcore real-money gambling market, Zynga will be focusing on the mass social gambling market.

According to Pincus the social element of the games “makes it more exciting than when you’re by yourself in an anonymous poker room.”

Pincus says that Zynga is hoping to introduce real-money gaming to a mass market, much like it introduced social gambling to the general public.

Zynga entered the real money gambling market last year thanks to a deal with bwin.party to offer online poker and casino games in the UK. The company has also applied for a gambling operator’s license in Nevada and has seen its stock rise since the state legalise online poker.

Zynga has been trying to reduce expenses recently and has recently changed its strategy to making more sequels and fewer new games. So far this strategy has seen mixed success, CityVille 2 failed and was pulled but FarmVille 2 is so far a success.

According to Pincus the lesson is that Zynga “can invest more confidently in our franchises, but only when we stay true to the original formula.”

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Growing up in a world where the internet was expanding and technology was advancing at a faster rate than ever before has left Rachel with a fascination for all things technological. As well as being a passionate gamer, Rachel loves to keep abreast of all the latest gadgets and technological breakthroughs. Here she’ll keep you up to date with the most recent gaming news as well as much more.

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