Zynga’s CEO, Mark Pincus, has said that the company is not trying to break into the hardcore real-money gambling market, but will instead focus on creating social gambling games.
According to Pincus the social element of the games “makes it more exciting than when you’re by yourself in an anonymous poker room.”
Pincus says that Zynga is hoping to introduce real-money gaming to a mass market, much like it introduced social gambling to the general public.
Zynga entered the real money gambling market last year thanks to a deal with bwin.party to offer online poker and casino games in the UK. The company has also applied for a gambling operator’s license in Nevada and has seen its stock rise since the state legalise online poker.
Zynga has been trying to reduce expenses recently and has recently changed its strategy to making more sequels and fewer new games. So far this strategy has seen mixed success, CityVille 2 failed and was pulled but FarmVille 2 is so far a success.
According to Pincus the lesson is that Zynga “can invest more confidently in our franchises, but only when we stay true to the original formula.”