Mobile betting has had a positive impact on William Hill’s first quarter financials which show a 21% jump in overall revenues.
The bookies app proved to be popular during both the Cheltenham Festival and the Grand National with a total of almost 100,000 downloads during the two events.
The size of the average bet placed over the app was also greater than those placed over the counter in betting shops.
According to William Hill Cheltenham was “not as good for us this year” and the company saw a 4% drop in sums bet in its betting shops compared to last year.
This is probably due to bad weather on the day of the festival.
However, the Grand National winner, Auroras Encore, was excellent news for William Hill when he came in with odds of 66-1.
William Hill’s Chief Executive said “Cheltenham results were not as good for us this year but just after the quarter ended, Auroras Encore made the Grand National a major success for William Hill, even beating our record win achieved on the race in 2009 when Mon Mome romped home at 100-1. Both of these big meetings proved to be significant attractions for mobile bettors.”