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Ladbrokes Adverts Banned Based on Irresponsible Attitudes

Ladbrokes Adverts Banned Based on Irresponsible Attitudes

Two of Ladbrokes gambling adverts have been banned for portraying an irresponsible attitude towards gambling.

Ladbrokes Adverts Banned Based on Irresponsible Attitudes

Two of Ladbrokes new adverts have been banned as people claim they encourage an irresponsible attitude towards gambling.

One of the adverts showed a character named Mr Brightside with the slogan, “When you win it’s skill – when you lose it’s bad luck.” The second post had the slogan, “Once is luck – twice is talent.”

The Advertising Standards Authority (ASA) received 98 complaints about the advertising campaign.

Ladbrokes has said that it believed most consumers, which viewed the ads as a whole, would see them as dryly funny and would not interpret them as encouraging irresponsible gambling.

The full campaign features five characters which place bets and has the tagline: “They are the dreamers, the glory-seekers, the back-page philosophers, the Wednesday night warriors. They are the have-a-go heroes of Saturday afternoon. They are the betting men, and this is the Ladbrokes Life.”

The ASA agreed with Ladbrokes defence regarding the campaign as a whole. However, they upheld the complaints about the two posters as in their view they lacked the same degree of context as the rest of the campaign.

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Raised close to London’s financial district, Ben has always found the world of business and money fascinating. While completing a degree in business studies Ben started writing for his university newspaper and hasn’t stopped since. Over the last decade Ben has gathered a wealth of experience writing about business and the financial markets and he is pleased to be able to share it with you here.

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