
Two of Ladbrokes gambling adverts have been banned for portraying an irresponsible attitude towards gambling.

Two of Ladbrokes new adverts have been banned as people claim they encourage an irresponsible attitude towards gambling.
The Advertising Standards Authority (ASA) received 98 complaints about the advertising campaign.
Ladbrokes has said that it believed most consumers, which viewed the ads as a whole, would see them as dryly funny and would not interpret them as encouraging irresponsible gambling.
The full campaign features five characters which place bets and has the tagline: “They are the dreamers, the glory-seekers, the back-page philosophers, the Wednesday night warriors. They are the have-a-go heroes of Saturday afternoon. They are the betting men, and this is the Ladbrokes Life.”
The ASA agreed with Ladbrokes defence regarding the campaign as a whole. However, they upheld the complaints about the two posters as in their view they lacked the same degree of context as the rest of the campaign.
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